What is Video Submission?

Video submission is the process of creating and uploading videos to various online platforms, like YouTube, Vimeo, and social media, to promote content and increase visibility. It helps in reaching a more audience, improving search engine rankings, and engaging viewers effectively. By consistently sharing quality videos, you can boost your online presence and more traffic to your website or business.

Benefits of Video Submission

1. Enhanced Visibility: Video content tends to rank higher in search engine results. Submitting videos to popular platforms can increase your content’s visibility.
2. Increased Engagement: Videos are more engaging than text or images alone. They capture attention quickly and can convey messages more effectively.
3. Better SEO: Search engines like Google favor websites with diverse content, including videos. Submitting videos can improve your site’s SEO.
4. Broader Reach: you can use multiple video sites, you can reach a larger audience, both locally and globally.
5. Brand Building: Consistent video content helps in establishing a strong brand presence and trust with your audience.

How to do Video Submission?

1. Create Quality Content: Develop informative and engaging videos relevant to your audience.
2. Choose Platforms: Select popular video-sharing sites like YouTube, Vimeo, and social media platforms.
3. Optimize Videos: Use relevant keywords in titles, descriptions, and tags for better search engine visibility.
4. Include Call to Action: Encourage viewers to visit your website, subscribe, or follow your social media profiles.
5. Promote Videos: Share your videos across social media channels, embed them in blog posts, and use them in newsletters

Some FAQ’s for video Submission:

Q1: What type of videos should I create?

A1: Focus on creating videos that provide value to your audience. This can include tutorials, product display support, behind-the-scenes content, and educational videos.

Q2: How long should my videos be?

A2: The length of your video depends on the platform and content type. Generally, aim for 2-5 minutes for most social media platforms. For in-depth tutorials, longer videos (10-15 minutes) may be more suitable.

Q3: Do I need professional equipment to create videos?

A3: Not necessarily. While high-quality equipment can enhance video production, smartphones with good cameras and simple editing software can produce excellent results.

Q4: How do I optimize my videos for search engines?

A4: Use relevant keywords in your video titles, descriptions, and tags. Also, add captions to make your videos more accessible and improve SEO.

Q5: Can I repurpose existing content into videos?

A5: Absolutely! Repurposing blog posts, articles, and other content into videos is a great way to maximize your content’s reach and engagement.

Steps to Effective Video Submission

1. Research Keywords: Start with keyword research to identify what your audience is searching for. Use tools like Google Keyword Planner, Ahrefs, or SEMrush.
2. Script and Storyboard: Plan your video content carefully. Write a script and create a storyboard to visualize your video.
3. Shoot and Edit: Use good lighting, clear audio, and stable footage. Edit your video to ensure its engaging and free from errors.
4. Upload: Upload your video to your chosen platforms. Make sure to fill out all the metadata, including title, description, and tags.
5. Promote: we should take help of social media channel, blog posting and newsletter to share our videos.

Common Mistakes to Avoid

1. Ignoring SEO: Failing to optimize your videos for search engines can limit their reach.
2. Poor Quality Content: Low-quality videos cost viewers a lot. Ensure your videos are clear, concise, and professional.
3. Lack of Consistency: Infrequent uploads can lead to a drop-in audience engagement.
4. Not Engaging with Audience: Failing to interact with viewers’ comments and feedback can hurt your brand’s reputation.
5. No Call to Action: Always include a call to action to guide viewers on what to do next, whether it’s visiting your website, subscribing, or purchasing a product.

 

Video Editing Tools and Resources

Video Editing Software: Adobe Premiere Pro, Final Cut Pro, iMovie, or free options like DaVinci Resolve.

SEO Tools: Google Keyword Planner, Ahrefs, SEMrush, or Tube Buddy specifically for YouTube.

Graphics and Music: Websites like Canva for graphics and Epidemic Sound for music can enhance your videos.

Some Case Study: Successful Video Submission

Consider the for example, let us take a small business-like handmade craft.

We can make some small tutorial videos, based on products and services which we are providing, we can make these type of videos on regular basis and can upload on social media platforms, such as as YouTube, Instagram etc. After doing this we can review the daily viewing stats which will show us the improvement in sales and branding.

Their consistent and engaging video content also helped builds a brand.

 Conclusion

Video submission is an invaluable strategy in today’s digital marketing landscape. It offers a way to connect with audiences more personally and dynamically. By creating high-quality, optimized video content and various platforms, businesses and individuals can significantly enhance their online presence, engage more deeply with their audience, and ultimately many more traffic and sales.

Remember, the key to successful video submission lies in understanding your audience, creating valuable content, and consistently optimizing and promoting your videos. Start experimenting with video submission today and watch your online presence grow.