Top 10 Digital Marketing Tools for 2023
10 Free SEO Tools to Rank #1 in Google
Do you find SEO confusing and hard don’t worry we all have been there. These tools are powerful and solve the all SEO problems. You must have heard about a lot of tools and software of SEO but there is a problem with many of tools.
- These tools are usually too technical and meant for advanced SEO users. I mean everybody knows about SEO but nobody has time to do this carzy advanced SEO stuff. We need research and we needed right now. so the tools I am going to talk about is super easy to you and meant for anyone.
Not the advanced level.
- Most of the tools are usually get mentioned in anywhere in list and usually get paid or expensive. In India we all know that how to price conscious we are. No matter how awesome the products are we all wanted free right?
So I made up the points to add only those SEO tools these are either completely free or offer a free version, no money involved. So we are discussing 10 free SEO tools:
1. Copyscape.com:

This is must use for anyone new to SEO or blogging. Basically, this tool does exactly it checks somebody copy pasted your content into their website. So let’s say you publish the blog post . You know that if you copy paste your content that you publish on your blog from somewhere else Google won’t show it on the search result. Basically bad for your website. But what if somebody else copy your content this tool helps to check that. it scan the entire internet and tells you somebody has copied your content and if there similar content like your website anywhere on the internet.
2. Google page speed insight:
This tool is official tool of Google to find out what is wrong with your website. It checks if your website is slow and if yes what is making is slow .is it the theme and images or something else. It tells you clearly where and what is wrong with your website or blog. It is completely free and from Google so check it out.
3. Hemingway app:

When we write content on our website we all think that its amazing .only when someone reads it they will find the mistakes. So this tool does just that either you copy paste your content from where you writing like Google docs or on your blog itself or by typing in this app itself. While you type this tool will tell you what is your mistakes in your writing. And gives you a score whether your content is good for reading or not it will tell you. It shows you suggestions to improve also . it completely free and must have tool in every bloggers toolkit.
4. Ahrefs link checker:
You probably already know the more other websites linked your website the more popular your website gets. So how do we know which website is linking to your blog . this tool will tell you. This tool will show you all the details about which website is linking to you how do they link whether is link good or not. Whether is website is good or not and everything related to links.
5. Woo rank:

This tool is like a x-ray machine of your website. Just give your website address and this tool will scan your entire website and tell you everything about it that is wrong and right. Even it tell you didn’t know . it will tell your SEO is correct or not ,what is wrong , how you can fix it, which are the top pages. This tool is amazing and totally free.
6. Exploding topics:
This is a brand new tool in the markets. Here’s what it does. Let’s say your blog is about is fashion. And you already know what is trending in this industry because everybody writing about this. But it would be good if you know what would be the next trend so you can start writing about it before it actually becomes in trend. So this is what exactly this tool does. It will tell you what is the upcoming trends in your industry so you can be ready.it is absolutely free and easy to use.
7. SEO Dub:
You already know that there are lot of SEO tools that tracks your website ranking. For example if you have keyword this tool will tell you where your website is ranking on Google search results. This is a usual stuff but SEO dub tool is something little bit more. So not only will it tell you what your current rank is it will also tell you what your future rank will be for your website. Try it out it also a free tool
8. Nibbler:
This is free SEO tool that gives you a full SEO report of your website. And it’s not a normal or usual SEO report it will scan your website or the blog and tell you how popular it is ,how people will like your website and what have you been done wrong and more. It’s so much value because it tells you everything free that some SEO agency usually charges hundreds of dollars for. so please check it out.
9. Sanitycheck.io:
You probably know that Google has free product call Google search console .if you add your website to Google search console it will come with basic stuffs. And tell you what is going with your website. for example, which keyword gives you most traffic other basic SEO setups etc. but there is problem with this Google tool it does not give you anything useful and actionable. Like what you have to do with all these stuff and all these data . You have to do a lot of hard work to figure out things. And otherwise it just a lot of data and numbers. This is where a tool like a sanity check comes into picture it scans your Google search console data and tells you all the useful things like what to do , which pages have gone down, which pages have gone up in traffic and what can you do to make your website better. And what change should you make to your content.
10. Mobile Rank Checker:
You know that Google search results are different in every city and every country. Even If you typing in same search phrase in India and USA the results will be totally different so if you search for let’s say i-phone in India and USA Google search result in India will totally different from that in the USA. So as bloggers how will you know your website is showing on 1st page of Google in other country and let’s say city. You can choose the country even city they give the search phrase and this tool will show you what the search result is that city or country for that search phrase. Let’s say you are blogger in Delhi, and you want to know what the search results are for search phrase and let’s say Chennai or down south. You can use this tool and figure it out. it’s totally free try it out.
What is social bookmarking submission in seo?
What is Social Bookmarking Submission in SEO?
If you’re new to the world of search engine optimization (SEO), you may have heard the term “social bookmarking submission” thrown around. But what exactly does it mean? And how does it impact your website’s SEO? Don’t worry, we’ll break it down step by step in simple, straightforward language—no jargon, just practical insights.

What is Social Bookmarking?
Before we dive into the SEO aspect, let’s first understand what social bookmarking is. Think of it as the online equivalent of bookmarking a page in a book, except here, you’re saving website links instead of pages. Social bookmarking sites are platforms where users can save, share, and organize their favorite web pages for easy access.
Examples of popular social bookmarking sites include:
- Pinterest – Known for sharing visual content like images and infographics.
- Reddit – A mix of discussions, link sharing, and topic-specific communities.
- Digg – Focused on trending news and stories.
Now that we understand what social bookmarking is, let’s look at how it connects with SEO.
What is Social Bookmarking Submission in SEO?
Social bookmarking submission in SEO involves sharing your website or blog links on social bookmarking platforms. By submitting these links, you’re essentially promoting your content to a larger audience while also providing search engines with another way to find and index your site.
Think of social bookmarking submission as a digital networking tool. You’re introducing your content to people who may find it valuable, which can drive traffic to your site, increase visibility, and even improve your search engine rankings.
Why is Social Bookmarking Important for SEO?
Here’s why social bookmarking submission is a win for SEO:
- Faster Indexing by Search Engines
Search engines like Google use bots to crawl and index new web pages. When you submit your links to high-traffic social bookmarking sites, the chances of your website being discovered quickly increase. This is a great perk for new blogs or recently updated content.
- Boosts Backlink Opportunities
Social bookmarking sites create backlinks to your website. Even though most of these backlinks are “no-follow” (meaning they don’t pass SEO link equity to your site), they still bring traffic. If your content resonates with users, it may naturally attract high-quality backlinks from others!
- Drives Quality Traffic
Not all traffic is created equal. Sharing your links on topic-specific bookmarking sites ensures that your content is seen by users who are genuinely interested in your niche. For example, if you run a food blog, Pinterest is an excellent platform for sharing recipes and food-related posts.
- Improves Engagement
Many social bookmarking platforms allow users to comment, share, and interact with your posted links. This can help spark conversations and build a community around your content, boosting your brand’s visibility and authority.
Tips for Effective Social Bookmarking Submission
While social bookmarking sounds straightforward, doing it strategically can make a world of difference. Here are some best practices for success:
- Choose the Right Platforms
Not every bookmarking site will benefit your SEO goals equally. Select platforms that align with your industry or target audience. For instance:
- For tech news – Digg or Slashdot
- For visuals – Pinterest or Mix
- For discussions – Reddit
- Be Consistent but Natural
Avoid overloading platforms with your links in one go. Instead, build a consistent submission schedule and make sure your content doesn’t come across as spammy.
- Craft Attention-Grabbing Titles and Descriptions
To attract clicks, write titles that stand out and provide a concise, engaging description for your link. People are more likely to engage with content that excites or informs them.
- Engage with the Community
Social bookmarking isn’t just about link dropping. Participate in discussions, comment on other posts, and share valuable insights. This positions you as part of the community rather than someone solely focused on self-promotion.
- Analyze Your Results
Track which platforms are driving the most traffic to your site. Use tools like Google Analytics to monitor performance and tweak your strategy as needed.
Final Thoughts: Leveraging Social Bookmarking for SEO Success
Social bookmarking submission is a simple yet powerful technique to enhance your website’s visibility, drive traffic, and gain recognition in your niche. When done thoughtfully, it not only helps your SEO strategy but can also build valuable connections within your industry.
Remember, the key to success lies in quality over quantity. Focus on creating stellar content, choosing the right platforms, and engaging authentically with your audience. Start bookmarking today and make your content easier to discover across the web!
Free Social Bookmarking Sites list 2025
| S.No | Site | DA | Spam Score |
| 1 | https://twitter.com/ | 94 | 31 |
| 2 | https://www.pinterest.com | 94 | 7 |
| 3 | https://linktr.ee/ | 94 | 2 |
| 4 | https://trello.com | 92 | 5 |
| 5 | https://www.evernote.com | 92 | 15 |
| 6 | https://www.scoop.it | 92 | 5 |
| 7 | https://getpocket.com | 91 | 1 |
| 8 | https://slack.com/intl/en-in/ | 90 | 2 |
| 9 | https://slashdot.org/ | 91 | 1 |
| 10 | https://www.reddit.com | 92 | 3 |
| 11 | https://flipboard.com | 91 | 8 |
| 12 | https://lastpass.com | 90 | 2 |
| 13 | https://www.soup.io | 38 | 1 |
| 14 | https://steemit.com/ | 89 | 9 |
| 15 | https://www.diigo.com/ | 91 | 2 |
| 16 | https://www.plurk.com | 88 | 7 |
| 17 | https://www.metafilter.com/ | 87 | 2 |
| 18 | https://www.tumblr.com | 77 | 1 |
| 19 | http://www.instapaper.com/ | 88 | 1 |
| 20 | http://www.list.ly/ | 86 | 6 |
| 21 | https://padlet.com | 88 | 8 |
| 22 | https://www.instapaper.com | 88 | 1 |
| 23 | https://www.pearltrees.com | 86 | 33 |
| 24 | https://dzone.com/ | 84 | 1 |
| 25 | https://feedly.com/ | 88 | 2 |
| 26 | https://contently.com | 83 | 1 |
| 27 | https://www.intensedebate.com | 86 | 4 |
| 28 | https://www.techdirt.com/ | 82 | 4 |
| 29 | https://lockerdome.com | 79 | 9 |
| 30 | https://weheartit.com | 77 | 14 |
| 31 | https://www.fark.com | 74 | 4 |
| 32 | https://www.mindmeister.com | 79 | 5 |
| 33 | https://www.tagged.com/ | 75 | 4 |
| 34 | https://itsmyurls.com | 75 | 10 |
| 35 | https://miro.com/ | 75 | 3 |
| 36 | https://newsblur.com/ | 74 | 1 |
| 37 | https://www.mendeley.com | 71 | 15 |
| 38 | https://bubbl.us | 72 | 7 |
| 39 | https://wakelet.com | 71 | 1 |
| 40 | http://www.blogengage.com/ | 69 | 1 |
| 41 | https://coggle.it | 69 | 1 |
| 42 | http://getsocialpr.com/ | 62 | 3 |
| 43 | http://socialmediainuk.com/ | 62 | 2 |
| 44 | http://socialnetworkadsinfo.com/ | 61 | 1 |
| 45 | https://www.symbaloo.com/ | 85 | 29 |
| 46 | https://www.easypolls.net | 62 | 53 |
| 47 | http://blokube.com/ | 65 | 5 |
| 48 | http://listbookmarking.com/ | 59 | 71 |
| 49 | http://www.blokube.com/ | 62 | 2 |
| 50 | http://www.citeulike.org/ | 78 | 28 |
| 51 | http://www.folkd.com/ | 73 | 4 |
| 52 | https://start.me | 55 | 3 |
| 53 | http://start.io/ | 58 | 7 |
| 54 | http://www.livebinders.com/ | 59 | -1 |
| 55 | http://www.spoke.com/ | 70 | 10 |
| 56 | http://www.ttlink.com/ | 61 | 14 |
| 57 | https://www.allmyfaves.com | 61 | 11 |
| 58 | https://www.dropmark.com | 62 | 11 |
| 59 | https://www.livebinders.com/ | 58 | 7 |
| 60 | https://www.protopage.com | 59 | 17 |
Complete Guide for Day Care Lead Generation | 11 Tips to Get Leads
Lead generation in the 20th Century is a very tough task. Although every industry or sector depends on this single task only. At present time in 2022, there is a lot of competition in every sector. There are lots of ways to generate leads.

Daycare school, pre-schools, or nursery schools is a unique type of business. This is the thing where normal business strategies don’t work because this is not only a business this is a selfless service too for an individual institution for their country and society. The institution has the responsibility to prepare the generation with good manners and soft-spoken future generations. A society is built by the education and ethics of its citizens. The second major fact is that you are taking care of someone else child which is the most prized “possession”, also you have to maintain the staff, the building, and very importantly parents of the children.
What is the lead for a daycare business or nursery school?
Basically when someone shows interest in your daycare school or business and wants his/her child to get admission to your school is called a lead. This can be converted into an opportunity when you advertise or elaborate on your services or your services or quality, as this is the most important thing for a parent what you are offering.
Why are leads so valuable for child care professionals?
Although seemingly simple, lead is the data where you can get a chance to make a parent or guardian get admission of their children in your school.
This can be done as follows:
- Call on the number you get and Follow-up.
- Email parents or guardians and follow up.
- Send newsletter or offers to the parents or guardians.
- Advertise yourself on the list of activities.
- Keep yourself connected with parents or guardians and build trust to enroll their children.
Key points for child care professional to keep them on top
- Keep a good and well-maintained staff to take care of children.
- Keep the hygiene of the premises.
- Keep most of the activity equipment which can engage children.
- Keep educated staff that can handle any kind of situation.
- Advertise your key points.
- Create a good child care story.
- Create a good website.
- Google business profile for your business.
- Post photos and videos of your daycare center on daily basis on social media.
- Update your childcare center in local directories
- Use paid social media promotion.
What are the steps to successfully record lead data?
When it comes to dealing with your lead data and calls, we recommend you maintain a call script template for your staff so that everyone conveys the same information to the parent. Try everyone to be soft in tone to maintain a good and trustworthy relationship with parents.
We recommend the caller to smile too once he/she greets on call as the caller can sense it too sometimes and this leads towards a healthy trustworthy relationship.
We need to capture necessary information like phone number, email address, and more questions like what is the most important thing when it comes to your child day care school. While knowing the specific family and their needs create a WOW experience and make them a surprise.
We sixsoftmedia.com/harkeshwptest/ recommend using a CRM or a well-maintained cloud sheet to maintain your data. Everything else which is required can be done by a good reputable agency. An agency can do good research and provide you with good leads. Sixsoftmedia can suggest you creative ideas to promote your business. Sixsoftmedia is one of the reputed digital marketing companies in Delhi NCR which can provide excellent service and meet your requirement.
Why Your Website Required, Do-Follow Backlinks
Importance of Online Presence of Your Website
The aggregate existence of a person or business that can be accessed online via an online search is an online presence. An online presence for your internet business entails much more than simply creating a website with your company’s name and contact information. It involves developing a digital point of sale where customers can obtain relevant news on your website and connect with you via social networking sites.
Clients may make more informed purchasing decisions with the help of a well-designed and functional website with very well content. The internet offers an advertising interface that enables you to reach a broad audience at a lower cost than traditional marketing methods.
How does your website get an online presence?
Your business can achieve more people if you have a good website and a robust online identity, from improving SEO to cultivating connections with people. It takes more than just having an online presence and hoping it works when marketing your company. The simplest method to establish a solid online presence, attract new clients, and increase sales income is to implement a truly integrated experience.
5 Major factors to getting an online presence
But let’s go a step farther with this. Owning an online presence entails more than just building a website. Today, we’ll go over five essential factors that define an excellent online presence, and these factors go beyond just creating a social media account or a webpage.
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Meta title
Meta titles, commonly referred to as meta tags, are fragments of HTML code that appear in search engine results. It provides a quick summary of the web page’s information, allowing users and search engine bots to learn more about something. Meta tags are more critical for raising the number of clicks to websites than for ranking purposes, as Google has said they are not organizing considerations.
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Meta description
Meta descriptions that tell readers about the information of a web page without revealing them all and include a call to action (CTA) to explore are the most effective. The elements in the meta titles and descriptions appear in bold when a customer browses for a question. This helps websites with the correct keywords in the right places stick out by showing them as essentially the website is for those terms at a glimpse.
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Meta keyword
Meta keywords are a form of meta-tag found in a web page’s HTML code. Meta keywords provide extra information about a website’s content to locate relevant crawlers by marking which subjects are addressed on the site. For some search engines, meta keywords are vital for SEO since the rating system uses the meta keywords tag to determine the web page’s core subjects.
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Backlinks
Backlinks are links from one web page to another, also known as link building, incoming links, or one-way links. Sites having a lot of backlinks tend to place higher in organic listings. Other sites’ votes are known as backlinks. Each vote informs search terms that the material is essential, trustworthy, and helpful. The more votes your site receives, the better it will score. If you want to increase your website’s backlinks, then there is Free Guest Posting Website is one of the best to build long time do-follow backlinks for your website.
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Content quality
The core of your site and its design ought to be the production of high-quality content. It’s the most successful method for ensuring that specified keywords are used successfully throughout your work. Quality content aids in attracting and retaining the best kind of website traffic, keeping them engaged, and inspiring them to act immediately. Consumers are more likely to share content that is valuable to them. Continuing to develop content benefits the person who reads it and your site’s search rating.
Google Added “Google News Performance” Data in Google Search Console
Now Google will allow you to dive into your news website is working in Google News.
This time Google started a new reliable performance data in Google search console for a Google New publisher. This time Google search console will allow tracking their website page in Google search to the Webmaster tool. It will deliver extensive news related to content performance in Google News.
Performance Report of Google New

This report will show you the data and record of CTR, Impression, and clicks for your performance in Google news from Google news App (Android/iOS) and website, and further you can filter its device type, country, and page.
Check the screenshot of how this report looks like:
What this report doesn’t have
This report does not have the “news tab ” in Google search, which is included in the performance data, Filtered to the new, Change its searched type – A report published by Google in July 2020 in Search console.
There you get more help document where you can learn many things.
Why we care about this report
This report is significant documentation for those website publishers who want to monitor their site performance in Google news. Using this report, you can get knowledge about impressions and clicks you are getting through the Google news from news.google.com and Google news app (android/ios). This report will help you to create analytical data around Google news traffic.
No need to worry if you don’t see this report yet, It is probably rolling out by Google slowly. So such type of latest information or fresh update regularly visits our website which is working in a digital marketing company in Noida. We regularly update our blogs related to digital marketing.
Top 4 Best Website Monitoring Tools for 2023 | How to Monitor Website
How to monitor a Website and best tool for website monitoring
Website monitoring is one of the best ways to identify your site’s performance and problems in the present. Most of these activities capture webpage working, the loading time of a web page, the functionality of a webpage, and many other indicators.
According to the Google study in 2017, just a second of delay in website loading could decrease your page rank by 11% and down the conversion rate by 7%?
If we talk about users, 53% of users leave the page if it increases by more than three seconds loading. So here is another factor is consider Google algorithm ranks websites by load speed, among other parameters. We will not even impact an unavailable webpage and your linked business.
In this current scenario, website monitoring is essential if you want to fight with a competitor. Our digital marketing company in Noida, sixsoftmedia, helps with website monitoring, and provides real-time data about your website.
Here is the four best website monitoring tool or service to monitoring your website.
- AppDynamics — Best to monitor webapp
- Site24x7 — Here you can monitor multiple website and web app
- Monitis — here you can customize your monitoring
- UptimeRobot — it provides free website monitoring
Appdynamics
Application performance monitoring (APM) tools are essential to the website as their tech guy’s deal with increasingly web apps. AppDynamics is a leading Application Management product. It one of the best tools monitors your Web Application and provides you with the code visibility. It can support codes like (Java, .NET, PHP, Node.js, NoSQL etc.)
So it’s providing complete and detailed monitoring of your web app.
Site24x7
It’s not easy to monitor a single website, but with this tool, you can watch the multiple websites, but using Site24x7 you can keep an eye on the 500 websites in a time.
In Site24x7 you can choose the multiple types of the packages, a starter pack cost is started from the $9 per month it creates a detailed analysis of your numerous website. Despite you can hire a firm like a website Development Company in Noida. All the packages support HTTP(S), DNS, SSL/TSL, FTP, REST APIs, URLs, SMTP server, SOAP and many other web services.
If you are looking for the flexible website monitoring service, then Site24x7 is the best option.
Monitis-
If you are looking for a tool like you should only pay for what you use, Monitis is one of the best tools to customize web monitoring. You can choose the plan only the features you want, and then the service will create a personalized price and plan to suit your according to your need.
The tool analyzes your website every 60 seconds from different server locations like the USA, Asia and the Pacific, and Africa. It supports other operating systems like Linux and window.
UptimeRobot-
It is one of the best free tools if you are not ready to spend money on monitoring the website, but this tool worked on the primary webpage like watching the blog or starting e-commerce, this service has approximately 80,000 clients.
This tool will get all the necessary tools like the free plan, including HTTP(S), Ping monitoring. In the 5 minutes, you will get 50 monitors.
So these are four website monitoring tool suggestions by which you can monitor your website. If you are looking for a company to any kind website service like Development, SEO, SMO, Website designing, Website monitoring, website analysis, And contact with us because we are one of the best digital marketing companies in Delhi NCR. Here we plan the best strategy to your business or online platform
What is PPC Marketing, Procedure, Planning Ultimate Guide
Pay-per-click advertising is too expensive.
Too competitive.
Too complicated.
Too much work to “make it work”.
What is PPC service?

PPC(Pay-Per-Click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms and audience type in which it originates.
Example: I am advertiser ,I have a product and I want to sell this product in the market. I want to increase the visibility of this product in the market what I do is I leverage a advertising model called PPC or pay-per-click .I put up an ad on the various search engine particularly in Google or some other platforms. what I do is actually create a campaign and I give the headline, description of my product, I set the budget then I run the campaign. When I run the campaign there are other users who are actually browsing through the search engines or the websites. And My ads appears for them when they click on that ad I pay to Google or some other platform where I have put up the ad. That is precisely what pay-per-click or PPC is all about.
How PPC Works:
- The advertiser puts up an ad on websites ,web portals.
- A cost per click (CPC) is set by the advertiser that he wishes to pay per click. ( every click I will as an advertiser will decide how much I want to pay , I have complete control over it . when I use a particular keyword in the search engine my ad is displaying and I will determine how much I am going to pay further particular keyword. )
- When a user clicks on the ad, the CPC is paid by the advertiser.
- Google’s AdWords is a popular PPC system.
- The entire process happens online through the application . ( Entire process ad running a PPC campaign is completely automated. You actually log in to the in this case of ADWords, You set up a campaign, you give your headline, you give your description, you give the location where you want to put up the ad, you keep the keywords then you set up the campaign and you pay for the campaign that you want to run.)
- Pay-per-click ($) = Advertising cost($) /Ads clicked (#). (This is the fundamental formula on that PPC works . How much is the budget and how many click you are getting in traffic. that you can exactly know how much you are spending for each click and how many customer that you are getting per click.)
Types of PPC Marketing:

- PPC marketing or Campaigns can be Text , Images and Videos.
- The advertiser can put up the ads in different shapes and sizes .
- Google’s AdWords, Double Click are some PPC Ad systems .
- There are 2 parties- advertiser , publisher
- Advertiser puts up the ad, the publisher publishes the ad they come together to promote an ad intended for the end user who clicks the ad and benefits from it.
PPC campaign goals:
PPC is used for all types of campaign goals, including:
- Increasing sales
- Generating leads
- Promoting brands awareness
Platforms for PPC Model:
Main two platform follows the PPC model:
- Google Ads:
- Run on Google, Search Partner sites and Display Network sites .
- Google Ads is the largest pay-per-click platform. Google Ads was launched in October 2000.
- Bing Ads:
- Bing Ads is a pay-per-click platform showing ads on the Bing and Yahoo networks.
- The platform also utilizes Search Partners. Bing Ads is primarily keyword based advertising. As of 2017, Bing Ads has 142 million unique searchers on the Bing Networks.
Important Ways to get Backlinks in 2023
Important Ways to get Backlinks in 2023
Do you know that building huge numbers of backlinks can damage your domain authority and impact your business keywords ranking if you are doing it incorrectly. But if you are doing it properly then your website would be on top of the page of google ranking. You just need to build high-quality backlinks to increase your business keywords rankings and achieve noticeable results in SERP.

Industry experts always recommend us that we should build good quality contextual links, these type of links always help to get good quality backlinks from authority websites. Digital Marketing Company, Agencies should be follow it.
In this blog we are suggesting some our recommendation through which we can build some good quality backlinks and improve your website authority, citation flow, trust flow and many other factors. These type of link not only improve the above mentioned factors but also help us to get referral traffic and conversion as well.
But do you know we can generate the good quality backlinks and what are the content marketing activities to do it. Here are we are suggesting some activities, please check them.
1. Guest Posting:
Guest posting is one of the popular and important activity to get high quality link from your niche websites. To get the link from guest posting sites you have to follow below mentioned process.
1. Find relevant niche bloggers or blog
2. Approach them through social media or by email
3. Share your idea, experience and your blog topic
4. If blogger is ready to post your content then get the link on body or under author section.
If you want better results on cold outreach, it always works better when you warm up with your audience a bit before just reaching out. Start commenting on articles on the websites, start sharing their content on Twitter, and including their Twitter handle etc. This way, when you send an outreach email, they recognize your name, and it makes it easier to get accepted.
2. Create Infographics:
Aside from creating long, in-depth blog posts, which can take a lot of time, you can also use infographics to build links. An Infographics is a data-rich visualization of a story or thesis. Because infographic is visual, they’re one of the most shared content formats online. And you don’t need to be a pro designer to create an awesome looking infographic. There are several visual content creation tools that let you easily create infographics. Canva and Piktochart are one of them you can use for free.
3. Using Side projects to grow organic links:
Side projects can help you save your business (like Unsplash did for their mother company), but it can also get you a ton of backlinks when other people are writing about it.
4. Redirect your 404 pages with backlinks:
You just change 400s, 404s after that you can see all of the pages to your website currently that are having backlinks but the pages are no longer there. All you need to do is just simply 301 redirect that old broken page to a new relevant page, you are saving that authority that is being sent to your site. It is very easy and a lot of people forget about that one. It’s great.
5. 10x Content:
If you are creating something epic, something so good that it is at least 10 times better than your competitors that are currently ranking on number one of the search results page. People are inclined to change the links they have in their current articles to update with a better resource for their listeners.
Hope these 5 important ways to get backlinks will help you improve your website on Google Search engine.
Best of Luck!
Instagram Ultimate Tips to Boost Your Business
Instagram is one of the most popular social networking site after facebook today .Before sometimes facebook aquires to instagram now facebook is saying or pushing to people to use instagram because this is very growing platform for marketing your business .In nowadays, instagrammers have frequently purchased products and services from the brands they follow. they also follow brands to keep in touch with the latest products. So here is everything that you need to know.
What is instagram marketing :
Instagram marketing is the way that brands use Instagram to connect with their target audiences and market their offerings .As far as social media marketing channels go, Instagram has been a major power player for a while. And that’s particularly true for ecommerce businesses who get access to a visual-focused platform with enthusiastic followers and high engagement.

You need to also have these elements:
- Clear vision and strategy
- Consistent frequency
- Familiarity with your audience
- Clear visual style
When you combine together these ingredients, Instagram can deliver huge results for your business.
Key Ingredients in content that works:

- Inspiring
- Informative/Educative
- Entertaining
- Trigger emotions- people should connect/relate their problems and who gets solution through our content (what they are facing)
Only create content that would either get users to SHARE it, TAG their friends in it or COMMENT on it.
Only when you do all of that is when you will create content where your engagement is good.
Video Tips & Best practices:

- Choose an engagement thumbnail
- Keep the intro crisp – Capture attention in the first 2to 3 seconds
- Ensure your video is engaging even when played on mute
- If your video requires sound , tell viewers to un mute in the beginning of the video
Instagram advertisement:

You can use for instagram advertising :
https://business.instagram.com/
Advertisement types on intsagram:
- Stories Ads
- Photo Ads
- Video Ads
- Carousel Ads
- Collection Ads
- Ads in explore
Why use instagram for marketing:

- 800 million+ instagram accounts active every month.
- 500 million+ instagram accounts active every day.
- 80% of account follow a business on instagram.
- 300 million+ accounts use instagram stories every day.
- Number of photos shared to date : 40 billion.
- Number of instagram likes per day: 4.3 billion.
- Posts that includes at least one hashtag get more engagement.
For marketing point of view, At least 30% of Instagram users have purchased products they discovered on Instagram. At least 30% of Instagram users have purchased products they discovered on Instagram.
However established your company is, you have a lot of work to do as you build your brand on a platform that continues to evolve. Here are five tips that will help you make the most of your Instagram marketing efforts…
- Boosting Brand Visibility
- Better engagement
- Visual marketing
- SEO
Automation tool for instagram marketing:
Automation tool is a process where technology is used to automate several repetitive tasks that are undertaken on a regular basis in a marketing campaign.
Best automation tools are:
- Hootsuite
- Co-Schedule
- Agora Plus
- Buffer
- Sprout Social
How to overcome Instagram marketing challenges:
Firstly, whatever you are creating content that is interesting, informative and shareable.
- To create interesting content you need to know your audiences .you have to understand that not only what they find any interesting but how they connect with you the future.
- For people truly involved help them become informed. particularly informative content you need to understand what is they don’t know and that point you can help them learn , Improve and progress in way to meaningful for them. Finally to create shareable content and you need to know motive and emotions of audiences what do they want to see.
- To develop social media that’s interesting , informative and sharable , you need to know your market, understand what they need to learn and find out what motivates them.
What is Content Marketing : Process, Strategy, Planning Complete Guide
In last few years, Content marketing specifically gained a lot of popularity but I have seen a majority of the people don’t really understand what content marketing is. Or they just think is content marketing is a different kind of advertisement. But content marketing quite different from the traditional form of marketing .Like I have already seen a video is on Facebook ads and Google ads in the paid media channel is directly showing your advertisement towards your target customers and then you driving those people on your landing pages and to your web pages where you are selling them something. But when it comes to content marketing the process is slightly different instead of directly driving the customers to your products then first provides value and rather a lot of value of a customer.
What is Content Marketing :

Content marketing is a strategic marketing approach focused on creating and distributing valuable , relevant and consistent content to attract and retain a clearly defined audience- and , ultimately ,to drive profitable customer action . Like any other marketing strategy you need to be relevant to the audience.
For example, let’s say you are selling guitar. But if you are showing an advertisement and if you are showing your content to an audience those more interested in cat food or like yoga then definitely no one buy your product. So your content needs to be relevant, it needs to be valuable, and quality of content is really high. And most important it needs to be consistent. The attention span of people decreasing year by year because of so many distraction like mobile , with telephone , with tablets and laptops and continues notification . its very hard to keep the attention of a customers or rather a prospective customers. So will have to produce high quality content that is relevant and that to be consistent base so that customers can create a bond with your content or rather a bond with your business or with you if you are an independent influencer.
Types of Content :
- Blog articles
- Videos
- Podcasts
- Social Media Marketing
- Emails
- Webinars
- Infographics
- Cartoons
- Quizzes
- Generators/Calculators
- Assessments
- Apps
- Case studies/White papers
- Interviews
- Announcement/News
- Checklist/Worksheets
- Reviews/Comparison
- Stories
- Ultimate guides
- Book
Why Content Marketing for business:
- Increased Sales
- Cost savings (because we are not focusing on PPC)
- Better customers who have more loyalty
Stage Process of content marketing:

Planning:
First, you have to plan and you have to select what kind of content to write and research about it , resources and all. Secondly,is to publish to content and third is the marketing and promotion of the content.
- Make an Editorial Calendar –(Asana :it is an advanced project management tool but if you want something free then you go for Trello )
- See what your competitors are doing- ( Ahrefs / Moz /Buzzsumo)
- Catch the trends
- Create content
- Engage with your audience
- Promote your content
- Track and Analyse Data
Writing and creating successful content:
- Your writing style will directly affect the impact on your audience .(use proper formatting ,write smaller sentences etc.)
- Content length: Blog post length , social post length
- Headline is extremely crucial. (use tools like Coschedule headline optimizer to create amazing headlines.
- Use Canva.com to create beautiful and powerful images for your content.
- Outsourcing content creating process on iwriter, textbroker etc.
- Best tip: Use tools and reverse engineer what works
Pre-promotion:
- Don’t take this step lightly. Pre-Promotion can make drastic difference.
- Finding promotion partners
- Email outreach will be your savior( your email should be customized, your email should be clear and follow up is the key to shoot up your reply rate)
Types of Traffic:
- Organic traffic
- Direct Traffic
- Paid Traffic
- Email Marketing Traffic
- Social Media Traffic
- Referral Traffic
Promotion & Outreach – Social Media Traffic:
- Using it successfully.
- Sharing more that once – Scheduling
- Alert people you mention
- Take it easy on hashtags .
- Paid promotion for your content.
- Promote on networks your audience is using. Boosting is good way to reach majority of your social media audience
- Target, test and rotate your ads.
Promote & Outreach – Organic Traffic:
- Follow all the tactics of on-page SEO and off-page SEO in order to get your article ranked.
- Keyword research before writing your content.
- Write engaging content.
- Build links to the article to get your article ranked on search engine.
Promote & Outreach – Email Marketing Traffic:
- Email Marketing traffic is, as its name states, traffic that lands on your website via links contained in the marketing emails that you send out.
- Contacting influencers with outreach emails.
- Build a traction list
Repurposing your Content:
- Creating evergreen content
- How to repurpose
- Guest post
- Email courses
- Ebooks
- Creating videos
- Powerpoint presentations
- Is duplicate content bad?